7 Best WhatsApp Promotional Messages for Your Business!
Dec 22, 2022 7 min read
Here is some good news for businesses who are using WhatsApp Business API. Indeed, WhatsApp allows businesses to send WhatsApp promotional messages to all the users who have opted-in.
In a way, you can imagine it is the best way to do bulk WhatsApp marketing! But, just because you can, you shouldn’t send promotional messages as there is always a risk of getting blocked by the users.
In this blog, we run across some of the basic rules you should follow while using WhatsApp promotional messages for your business.
Ensure 4 things before sending a promotional message on WhatsApp
Always maintain a 3:1 ratio between transactional and promotional messages
Create easy-to-read content, with no redundancy
Personalize your promotional messages, after all, the end user is a human
Avoid spamming the users with promotional messages
Now, let’s jump onto some of the best WhatsApp promotional message samples for you to start today!
But, first, a much-needed brief is necessary to keep you all set.
What are WhatsApp promotional messages?
These promotional messages contain direct offers or coupons that help your business drive more sales. There can be different types of promotional messages, like:
Launch of a new product and offer a sale
Upsell promotional message upon any order confirmation
Festive wishes and promotional offers
Cross-sell promotional messages
So, based on the above types, we show you different samples to scale using WhatsApp API for your business.
Key advantages of using advertising and promotional message on WhatsApp
There are many, and most of the time, the benefits are worth it.
- Promotional messages have the potential of reaching a wider audience with the lowest investment.
- You can reach unlimited users in a single click, to the users who opted-in. Here is how you can send broadcast messages easily.
- Believe it, emails have a much higher user base, i.e., 4 billion as compared to WhatsApp which has around 2 billion.
- It is specifically beneficial for MSMEs as you get the benefit of standing out and sending customized messages directly to the customer rather than fighting for attention while big retailers crowd the email space.
- WhatsApp promotional messages offer a better customer experience throughout their journeys.
- It is a great way to build brand loyalty in the long run.
- If the buyer extends new conversations, these 14 best WhatsApp promotional message templates can help them initiate conversations based on their purchase history.
- It incentivizes repeat purchases
- Highly boost conversion rates while customers choose to initiate conversations for their choice.
The real scenario:
A buyer may not be happy to shop from your online store. The closest reason for that is the lack of experiential shopping. Thus, sending WhatsApp promotional messages with discount coupons, or loyalty points can enhance sales in one go! In a way, it helps your brand garner trust and has repeat purchases that also increase the conversion rates.
Guidelines to use WhatsApp Promotional Messages for your business
What if your customer feels spammed while you send them promotional messages on WhatsApp regularly?
Indeed, it may turn out to be a nightmare. All the non-transactional messages fall under the category of WhatsApp template message category. So, companies who want to send messages out of the 24-hour window pay extra. Note that the charges are different for different countries. Also, WhatsApp changed its pricing model to conversational-based pricing in Feb 2022
Thus, it becomes essential for you, as the business owner, to know about the guidelines to effectively use the 7 Best WhatsApp Promotional Messages and templates to grow your business.
Brands should check out the following points before using WhatsApp promotional messages:
Style of Relevant Messages
All messages that brands send to the customer as promotional should be relevant for the user. That means the message should contain all the necessary information about the discount deal, or the loyalty points. Also, the next steps to buy a product should be laid down in the message itself.
Set your expectation with the Expected Messages
Any customer receiving a WhatsApp promotional message for your brand must opt-in to receive the updates. It is necessary because it lets customers have a choice and not feel spammed because of continuous messaging.
Understand the importance of sending timely messages
Your business should be sending messages promptly. That means, if you sent out a promotional message today, the next update should never be after a month or so! You should send out a promotional message right after a week, or maybe at a regular interval.
Which are countries eligible to use WhatsApp promotional messages?
We show you the complete list of countries that are now eligible to use WhatsApp promotional messages for their businesses.
Here are the 7 best WhatsApp advertising message samples/use cases for your business
Do you know 80% of consumers are more likely to get on your brand’s billing books that send personalized offers? With that in mind, businesses tactfully use promotional messages to enhance sales and revolutionize customers’ experiences.
1) Promotional messages for festive or Birthday wishes
Christmas is around the corner. How about greeting your customers with a pleasant coupon code for your highest-selling products? The enticing offers would be a great way to garner a bond among your customers.
Just make them click the button and they will land in your store. Boost your sales by 3 times by using a WhatsApp promotional message just like a sample here:
Hey [Almora], 😄Here's a Christmas treat you won't forget. Get FLAT 38% off up to Rs 1000 on selected items.
Hurry! The sale ends at midnight today.
URL Link - [https://kait.ai//] (Add your URL)
2) New product launch with a promotional message
Do you know, around 90% of new product launches fail? The reason is clear, the inability to reach out to the right audience. Promotional messages on WhatsApp are a great way to win back the attention of customers. One of the templates you can use is:
Hey [Katie]
The day is finally here😍! [Brand’s Tree Tea Oil] is officially launched & is available on our website. 🔥 Place your order today for guaranteed shipping in [one day]⚡️
CTA- Buy Now
3) Personalized Message as per customer behavior Data
What sounds better- Hey User or Hey Margita? It would surely be the second one that entices you more! Indeed, customers love personalized messages rather than reading generic ones. Plus, according to the open reports available, personalization greatly drives sales performance.
One of the ready-to-use templates for this is:
Hey Margita, here is this week’s offer tailored just for you! Spend $50+ and get flat 30% off on all Kait services. Use code: KAITPROMOTION5030
Shop Now: Link to your website
4) Promotional template for seasonal sales
Seasonal sales are bargain shoppers’ dreams because they wait for them. Here is how you can send one of the best seasonal sales deals for your customers.
Here is a special deal to impress someone this Christmas! Kait’s Christmas Collection is 30% off for the next 72 hours. Add “send a card” at check-out and enjoy free shipping.
Shop here – Link to your shopping collection
5) Back-in-Stock Messages and Notifications
Indeed, it would be a great idea to greet your customers when the products they were looking at are back in your collection. You can use something like this:
Hey Diana, the items you are looking for are back in stock. Check out the latest collection to impress your stars this Christmas here: Brand’s shopping website.
6) Abandoned Cart Reminder Templates
Someone has products added to their cart and they abandoned carts! This is one of the biggest issues faced by businesses in e-commerce. A ready-to-use WhatsApp promotional message that you can use here is:
Hey Sana, we have already added your wind chime to the cart, would you like to pay now? If yes, click here- the brand’s site and enjoy free shipping today!
7) Delivery status WhatsApp notification
Here is one of the best messages to send out for delivery and shipping alerts:
Hey Ramen,
We are glad to let you know that your order for the chime "Change your stars" has been placed! It will be dispatched within 24 hours and you will receive the product in the next 3 days.
Click here to talk to our customer support.
Some more use cases for using Whatsapp promotional messages are as follows:
- 8 Update of user’s account details
- 9 Auto-reply template while a user purchases from your online store
- 10 Feedback template
- 11 Payment confirmation template
- 12 Payment Reminder Templates
- 13 Loyalty reward points update
- 14 Re-engagement and upcoming event plan notification
Conclusion
Indeed, get started with WhatsApp promotional messages today and you will turn up your sales exponentially. Get the best way to do that with us.
Sign up now!
