8 Ways to Use Instagram's API for Your Business in 2022

January 19, 2022 6 min read

The newly launched Instagram API feature is designed to improve customer service for businesses. You can monitor hashtags, analyze your Instagram Brand account's performance, gather data to measure audience behavior toward your business, and more with the Instagram API for business.

Adding to this, third-party apps can use the Instagram DM API to access your business's Instagram account. This API makes it simple for businesses to provide services on this platform.

How Instagram DM API Can Help you in Customer Relationship Management

But what will it do for your company's bottom line? Because of the versatility of the Instagram API and the popularity of Instagram itself, it will be able to reach a greater number of consumers or potential customers. When you reach a larger and more qualified audience, your customer relationship management (CRM) will immediately improve.

8 Ways to Use Instagram API to Improve Your Customer Service

1. Automate Customer Service

Instagram API enables you to automate customer service requests. You can respond to comments or direct messages (DMs) without even logging into the application. Furthermore, you have the option of automating the entire process, allowing you to respond to your consumers in a timely and precise manner.

You may answer up to 80% of consumer inquiries via the Instagram chatbot by integrating the Instagram DM API with the conversational AI platform. If the question is complicated, the bot transfers the chat to a live representative for further assistance. And because the agent is aware of the context, the user is not required to repeat the query. Well! For everyone connected, this is a win-win situation.

This in whole enables businesses to respond swiftly to clients at all hours of the day and night. It also saves agents time, allowing brands to benefit from greater agent productivity while also lowering operating costs.

2. Create a Posting Schedule on Your Account

Instagram business account holders can schedule posts, browse posts that have been tagged in them, and view the accounts of other businesses on the social media platform. Content publishing API allows marketers to schedule and publish single photo or video posts to their Instagram feeds using a web-based interface. It is possible to post up to 25 times each day for a business account, however this is definitely not the ideal feature.

3. Keep Track of Your Performance

When you use the Instagram API, you may find out how well your post is performing, where it can be improved, and where it can be enhanced even more. And it's not just about your own performance; it's about the entire market. In addition to demographic information about your followers, the Instagram API also allows you to obtain information about hashtag usage, comments, and mentions.

You can utilize this information to generate more creative marketing ideas for your products and services. The information you gather about a negative pattern may be used to educate people about the pattern and make their experience more pleasant for them.

4. Re-Engage with Your Customers and Prospects

Instagram DM API enables you to communicate with users who have previously interacted with your business account through the use of messages. You can distribute information on new product and service launches, event invitations, notifications of upcoming sales and offers, and other relevant information.

Brands can use this feature to notify users in advance of upcoming downtime or to alert users to common bugs that have been reported by a large number of people, thereby improving the customer experience.

5. Making Use of Data to Provide Social Proof

Hashtags play an important role in the Instagram community's communication. Consumers and content creators tag their posts with brands and include brand names or brand-specific hashtags in their posts, respectively.

Using the Instagram API, you can track mentions, find out how specific hashtags are performing, and pull images from specific hashtags. The information could be something as simple as the engagement rate of a post or the number of followers on Instagram. You may then utilize this information (or an image, depending on the shot you took) to display your knowledge by posting it on your Instagram profile (as a post or stories) or website.

You can also use it to gather information about your competitors that is similar to what you have (as long as you have a business account). After that, you can conduct a competitor analysis and refine your marketing strategy.

6. Use the Instagram API to broaden your Audience's Reach

It seems like every other person has an Instagram account these days. It is because they communicate with their audience in creative and innovative ways that they have gained a large number of followers. These users can ultimately assist you in increasing your follower count by disclosing your business profile to the general public.

7. Recognize Trends in Order to Develop Campaigns

It is critical to understand current trends before launching a new marketing campaign. For example, if you are looking to expand into a new territory, you will want to know what the people in that area are talking about in their spare time.

It is possible to retrieve the most popular content from a given region, age group, gender, and other criteria using the Graph API. It enables you to identify trends and develop campaigns around them in order to increase engagement with your brand.

8. Use Live Feed to Connect with a Larger Number of People

Yes, you can broadcast your events in real time using the Instagram API. This type of activity will assist you in raising awareness and establishing a connection with your target audience. In real time, it allows you to automatically and instantly repost guest images or videos from your computer. You can use this medium to create live feeds, which will encourage more people to become involved.

Bonus Point: Make Your Shopping Experience More Enjoyable

With the introduction of the Instagram DM API, brands will be able to enhance the shopping experience of their customers. Quick Reply, Ice Breakers, and Product Templates are just a few of the features that allow you to share more information with your customers while also automating the process of answering questions. This improves your customer satisfaction score and significantly reduces train dropouts.

The Instagram DM Graphics API also provides you the ability for business accounts to review comments on other people's profiles. Using the comments feature, brands can enable or disable comments on posts as well as hide or show comments, delete comments, seek replies to comments, and respond to comments from customers. All of this is possible even if you are not logged into Instagram.

Conclusion

Overall, considering all of the different ways you can use Instagram API for your business, it would be a bad decision if you didn't start using it right away. Don't fall behind the times and risk being left behind. Work with Kait Technologies to make use of Instagram's Direct Message API for your company.

As an added bonus, you can also integrate many more messaging platforms with your Instagram API to provide better customer service, all from a single dashboard!