A brief guide for choosing a display name for your business
May 25, 2022 8 min read
Display names are significant as it bears the identity of your business to your customer over Whatsapp.
In the case of a default Whatsapp business account, the contact displays, and in chat list groups screens, only the phone number of the business account reflects.
If you carry an official Whatsapp business account, the contact name is displayed instead of the phone number.
You have to give a display name for a business account to initiate a notable business. The concept of notable business applies to a well-known business with a substantial presence in any news article from the publication with an excellent sizable audience. Generally, most official business accounts face problems with the display names and phone numbers.
In this article, you will go to know how to set a display name for your business account with a perfect guideline:
Adding Display Name
“Insta” messaging is not new. It has been prevalent for the last five years. But, the difference is most businesses only use the feature of direct message to stay upfront to their customers. So, it could be the story replies, event participation, direct messages, and other mentions, which is the main way to revamp your customer interaction.
Guideline:
You must remember that your chosen display name should have a relationship with your business and must not violate Whatsapp commerce and business policies. The display name selected should represent your business service product or department. For example, someone or a store is selling wine glasses. So, they should choose a display name like 123 wine glasses instead of 1 2 3 wines.
Display name should represent your business:
Choose a display name that perfectly expresses your business. Give a clear hint about your business, its service product, or any associate department. So, customers can understand your business purpose from the display name.
Guideline:
Display names should not contain an individual's full name. You cannot use your name or any entity's name as the display name or terms like fashion. You should avoid employing any Geography location like your city or country while adding the display name. Any slogan with a long description also needs to be avoided.
Display name consistency with external branding:
when you open a WhatsApp business account, you want to explore the new business world with solid points. Branding is the most-strong point in the case of business, so your display name must have consistent branding with external sources like companies website or marketing.
Guideline:
You can choose a display name associated with your product or branding process. For example, A product line name "fresh produce cold pressed fruit juice"; then, as per their branding, this name can be chosen as the display name. Do not choose acronyms for your display name. That means if you choose "FP cold-pressed fruit juices,"; then the external branding becomes inconsistent with the company name; this will not also be considered the display name.
Display name should have a clear relationship with your business:
as your chosen display name should have a clear relationship with the business, it must refer you to the business website or external media references. If your business is associated with any agency, distributor, or Parent company, the display name also represents the business's name. Not only that, the end-client business must be evident on both parties' business websites.
Guideline:
- For example, if you want to promote a charitable organization, then the name of the charity is mentioned on the non-profit organization website. Without any external mentioned website not be accepted.
- You have to represent the relationship between your company and the brand using the " by with (the company name)." Like you can choose the name "Fruit juice by Fresh Produce" instead of: "fruit juice." This name only presents the product but fails to establish a relationship with the company.
- If any global company wants to sign up for business WhatsApp and uses a display name like commercial air, they must submit both the business link of the new company and its subsidiary company.
Formatting Guidelines for Display Name:
They can reject your Trojan display name if any formatting errors arise. So here are some formatting rules that you should follow while adding a display name:
- Do not write display names in all capitals except the grammatically correct capitalization.
- Do not use extra space in your business name.
- You should avoid extra punctuation and emoji.
- Permitted words should have brief letter capitalization.
- The display name should contain at least three characters.
- Any URL format will be rejected.
Hope this article helps you to set the perfect display name that will carry a good of your business to the customer! No doubt you will surely conquer the Whatsapp business world with your ability.
In case of any help, please contact the Kait support team.
