A-Z about Instagram API for your Business
March 10, 2022 6 min read
We tell you how Instagram is beneficial for your business- in tried and tested ways!
71% of the users on Instagram are below 35 years of age, with over 35% below 25 years of age! With these numbers, it is convincing for modern brands to market their products and services to the contemporary youth. Plus, if you observe from the business perspective, 50% of Instagrammers usually follow at least one brand on Instagram.
That means people are searching for your brand online! On the whole, it is embracing to note that your business with Instagram API can generate around 4X more interaction than Facebook. In this quick read, you will find everything you need to know to use Instagram API- A to Z!
What does Instagram Messaging mean for your business?
“Insta” messaging is not new. It has been prevalent for the last five years. But, the difference is most businesses only use the feature of direct message to stay upfront to their customers. So, it could be the story replies, event participation, direct messages, and other mentions, which is the main way to revamp your customer interaction.
Why should your business use Instagram API?
There are these three straightforward bonuses for using Instagram API:
- Build, follow, and interact to get feedback for your products and services
- Generate direct leads from social media
- Curate and deliver delightful customer experiences to enhance customer retention rates Indeed, these three factors differentiate a successful brand from the others.
What do you mean by Instagram API?
The Instagram API is software that can be integrated into any third-party application. For example, your business might be using a chat application such as Kait.ai to manage communication. They can also use Instagram API to boost customer engagement through it.
Moreover, some businesses switch to Instagram chatbots to build Omnichannel support. This helps them provide 100% transparent and delightful experiences to the customers. So, if you want to use Instagram API, please let us know here, and we will get back to you at the earliest!
How to use Instagram API?
1. Completely Automate Support
You don’t have to log into the application to reply to the DMs. Instead, the Instagram API helps you respond without it. Also, what’s more rewarding than this! Plus, with the API for Instagram, you get the access to automate the entire process in the way you like- with all the customizations and personalization!
You can deflect up to 80% of the customer queries directly without human intervention. And what works well is the ease through which you can remarket your products and services. Moreover, it is super-simplified for businesses to track users’ data with chatbots. Indeed, kait.ai provides you with an intelligent dashboard that allows you to capture all insights- all in one place.
2. Scheduling a post is easier with API.
You can schedule a post for your brand, view posts where you are tagged, and search for the content with some specific hashtags. In addition, the Content Publishing API allows all businesses to schedule and publish video posts, event posts, and other photos on their Instagram feed.
It is one of the best features of Instagram API, as ultimately, you need smaller teams to operate and thus save more on operational costs. But, one thing to remember here is that the feature is limited to 25 posts per 24 hours.
3. Ability to extend your reach to enhance conversion rates
Your feed may contain a post from any Instagram Influencers! Yes, the rage of Influencers is increasing as more people scroll their Instagram feed every day. Moreover, with the young youth on Instagram, influencer marketing is a significant part of the screen.
With this feature from Instagram API, make your business profile visible to the users in such scenarios. Follow the trend, and you will be trending. The secret is to catch the trend first and get maximum user engagement. As you can also build campaigns on the trends, the Graph API in Instagram API can help you retrieve the most famous content from a geographical location, gender, or even the age group!
In the second scenario, where you send a message template with the information that "your product is delivered,"- it's a business-initiated conversation.
Enhance your customers’ buying experience
There are different features you get with the API from Instagram. For instance, features like Ice Breakers, Quick Replies, and other Product Templates help you gain customers’ trust. How? These unique features allow you to share more product or service information with your customers.
The chatbots help to automate the entire query resolution process. And this is one reason your business should switch to AI chatbots with Instagram API to increase your CSAT and thus considerably reduce train dropout.
Conclusion
Get the above benefits work for you as what customers see is what they purchase, be it services, products, or brands. Get in touch with Kait.ai to get the most advanced communication APIs along with AI chatbots for your social media handles.
Switch to technology to enhance your business growth!
