Automating Support the Right Way: Use Instagram DM API this 2022!

June 27, 2022 6 min read

Do you know?

On average, if a business account updates a post, it sees an engagement of about .96%, which is 1 out of every 100 followers. That means the engagement rate of Twitter, as well as Facebook, can be set at 0.1%.

Indeed, these numbers are not the same when it comes to Instagram. Instagram is an engagement powerhouse. Customers are active on Instagram as it can provide real-time conversational aspects, as compared to any other messaging app.

How is Instagram DM API effective?

The fact that around 63% of the users check the app at least once a day and 42% of the users open it multiple times a day answers your question. The presence of your business on Instagram is more rewarding than you can imagine!

50% of the people who see a business IG story, go to their page and attempt to buy or have a transaction with the brand. So, the Instagram DM API provides a tremendous shopping experience. How?

It is because the customers can directly drop in their messages and get the response that drives their buying decisions. Businesses also get the flexibility to connect with their audience via stories, posts, reels, and live videos. In fact, the more the brand shares about its products and services, the greater its chances to garner customer loyalty.

What is IG messaging?

Instagram Direct Message API is an instant and also a private messaging feature that comes on Instagram. Users can directly send messages to the businesses and decide about transactions with them. One thing good here for the brands is that users can reach out to you, even if they aren’t your followers.

This feature gives the businesses a better base to convert them to active customers. The only thing that matters here is how well you are visible on the platform. Your messages won’t be popping up in the standard inbox, but you can anytime check in the message request section.

In this way, customers generally respond to the brands with the help of messaging on the stories and reels posted. While replying to the stories, they turn to private messaging which makes it super easy for the brands to track them and thus, enhance customer experience.

What does Instagram DM API do to your business?

Going straight to the point, here are the top benefits that Instagram private message API provides your business. One major thing to remember is the fact that IG API is more beneficial for larger businesses, which have to cater to a larger customer base.

Scaling your business

Today’s definition of running a business means to be visible online, and at the same place where your customers already are! The Instagram DM API helps brands instantly answer customers’ queries. You just have to integrate Instagram with a customer automation platform, so that the companies can readily respond to the users.

Boost your CSAT with happier customers

There should be a healthy producer-customer relation to having a curve-up graph for your business in the current market. For this, you as a brand have to quickly communicate with your customers. If you have a high responsiveness rate, naturally, you get the benefit of retaining a customer or even converting a user.

In this way, the direct messaging feature allows the customers to stay connected with your business for a longer period. Thus, making the buying process easier and worthwhile!

Go Omni channel

Customers are looking for more convenient interactions. And instagram direct messenger api is the perfect thing to realize it. With each progressive day, brands try to enhance their visibility. The businesses can be Omnipresent on social media and it helps them grow along the length and breadth of the world to consider it as a customer base.

Also, it helps brands streamline their conversations in one go!