Growing demand for the WhatsApp Business API in Oman
May 02, 2023 4 min read
With a growing world, things have changed, and so has the traditional way of doing business marketing. The internet and advanced technology have undergone a significant transformation and are leading to a digital revolution. This change has not only affected individuals but also business organizations. So many social media platforms and websites for businesses make it difficult and challenging to stay in the lane and stay at the top too. Businesses never leave any stone unturned to deliver and increase customer satisfaction in order to stay ahead of the competition. And one of the widely used apps, like WhatsApp, works as a communication and customer service platform, giving organizations a head start. WhatsApp can help provide tailored solutions and solve the majority of the problems. In order to reduce competition, using such apps will make customers happy, provide them with a unique experience, and make them come back to you again.
Let us go over some benefits that the WhatsApp business API provides:
- It is one of the most widely used messaging apps across the globe, and you can have real-time discussions or interactions with customers.
- It is an effective tool for communication and to improve companies' performance by doing well in customer service.
- WhatsApp business provides various features such as automation, sorting, template messages, payments, automatic messages (BOT) to respond in case no one is available, and more.
- Along with these extra features, it has every other feature of normal WhatsApp, which means you can communicate, share multimedia like images, videos, or GIFs, send recordings, make payments, etc.
- There is also another feature called "labels," which can help categorize and locate your chats.
These were the benefits. Now let's check out these updates. There have been some significant changes in the message categories and prices of the WhatsApp business API.
- 1 Advertising campaigns A promotion of your service or good is now referred to as marketing messaging."
- 2 The authentication messages offer users the accessibility to obtain personal account information.
- 3 Utility messages include conversations regarding bills, updates about transactions, payment receipts, etc.
- 4 User-initiated messages are now known as service messages.
- 5 WhatsApp is introducing a section to let organizations monitor their success; it’s called Conversation Metrics.
- 6 WhatsApp Manager will let businesses have information regarding performance, issues, and service categories
- 7 Messages will now have their own click rate or media view option. This feature will let organizations assess the success of their marketing campaigns.
Let's look at the pricing of the WhatsApp API business in Oman (Riyal).
- Utility messages now cost 0076
- Marketing messages cost: 013
- Service messages now cost 0084
- For authentication messages— yet to be announced
Wrapping Up
WhatsApp Business API in Oman by KAIT is reaching a new horizon, and soon it will be essential in all the markets there.
