Guaranteed Benefits with Google Business Messages – Revealed!
March 22, 2022 6 min read
The COVID-19 pandemic has changed the way businesses do business. The online or digital medium is the only way companies can create brand awareness. While there are different advertising channels available for advertising, Google Business Messages still is one of the best ways out of it!
Vibrant Numbers that Support Online Marketing
68% of the web traffic for your brand is still coming from organic search results. Also, 46% of all Google searches seek local information. That means there is always an increase in people doing local searches. Plus, this number is growing every day!
Why do Google Business Messages take the pace?
The GBM allows you to meet your customer in real-time when they need you. It is one of the best conversational messaging channels with lots of benefits for your business. How do you get the benefits, and what is its meaning, particularly for your business? We will reveal every detail about Google Business Messages in this quick read.
What are Google Business Messages?
There is a buzz about it for every online business. Here is what Google itself defines it,
"Google's Business Messages is a mobile conversational channel that combines entry points on Google Maps, Search, and brand websites to create rich, asynchronous messaging experiences."
So, what we point out here is the drastic decrease in the number of calls from the customer. Majorly, the live agents receive a call to answer some similar type of questions, such as "what is the timing for you to operate," "Is there a new stock for x product," etc.! Google knows answers to all such common questions and so is helpful for you.
Top Reasons your business should use Google Business Messages?
As a business, you can effectively take advantage of GBM and extend your Google Maps and Search reach. It provides a direct and better way to build and sustain a meaningful conversation with the customers. With Google Messages, you have the power of the world's largest search engine.
1. Be available when the customers need you.
There are multiple entry points for your customers to connect with you. It can be Google Search and Google Maps. That means they will no longer have to search for the website in the hour of need. Instead, the customers and the clients can directly reach your business when they have a question in mind. The direct messaging way through the chat suggestion button on Google Search or Google Maps is perfect for getting your business the required traction online.
2. You get Google's Powerful Search Engine.
Google is the home of millions of data. There are billions of daily searches that happen every day with the Google search engine browser. Indeed, the common population always turns to Google to know information about a genre or learn a new skill. Even if customers buy something, they tend to search the review on Google. Thus, there are great benefits that you are harnessing from GBM.
3. Seamlessly unique service through integrations
Google's Business Messages can effectively be integrated with any messaging service/platform a business uses with its API. It gives the companies more flexibility and helps automate the communication to make it easier and faster for the customers. You also get the option to integrate it with other services such as voice and different AI chatbots to enrich and enhance customer experience.
Flexibility to utilize the Rich Media
There is access to rich-media features like photos, smart reply chips, etc. You can also connect the AI chatbots to make them more advanced. This could be the perfect tool to enhance customer care to multiple folds. In this way, your business can get personalized on-demand support as and when required.
Save and optimize your customer service time.
With Google Business Messages, there is a way to handle a large volume of conversations all at once. Plus, one benefit you get here is access to a fast and easier way to chat and spread updates in the form of information. You can also prepare as many as five welcome messages as a business marketer. Thus. You can send standardized messages 24/7 when the customers are up with their questions.
Conclusion
Apart from the above advantages, more things help you build your brand firmly in this competitive world. For example, your marketing team can learn from the feedback to make better marketing campaigns at the ease of understanding the trends. This will help your business website gain a better ranking on SEO and improve your website's credibility.
The use of Google Business Messages is now a popular strategy for most of the world's top corporations. Google is a hand for your marketing team, as your customers require. So get started today to use technology at its best.
