Replacing Customer Service With Facebook Messenger API
Oct 31, 2022 3 min read
Messaging applications are on the rise across the world. It is the modern way of doing business compared to the traditional norms. Applications such as the Facebook messenger have proven to be useful since the other mediums such as phone calls and emails become limited in their scope. With the help of the Facebook messenger API, the businesses can easily scale their operations by broadcasting the messages in any format- audio or visual. Businesses can simply automate the processes through this platform so that there are smooth delivery operations.
Why is Facebook messenger API valuable
Facebook messenger API is reliable and secure. Firstly, it is not a new platform and hence people have already used it and are familiar with it. With the chatbot technology of the Facebook messenger API, you can automate all the tasks and responses. Various customer requirements like interacting with the customer and assisting in the entire process from selection to purchase can be done. It also allows the businesses to help out their customers on all devices, be it mobiles or laptops. It is also useful to know that you can combine the Facebook messenger API and its capabilities with usage on other platforms. This helps in keeping a track of the customers and the platforms they frequent.
From documents to rich media, anything can be sent across to the customers with the Facebook messenger API. Using Facebook messenger as customer service can be a cost efficient process. It practically leads to an increase in customer engagement. It is also the fastest way to bolster the image of the brand and also in creation of brand awareness.
Following are the different features of Facebook messenger API, in a nutshell.
- Getting access to the chat history of the customers
- Quicker resolution of customers’ issues
- Meeting the expectations of customers
- Reaching the customers easily
What you should know about Facebook messenger API
Before you decide on whether or not to use Facebook messenger API for your business, you need to know the basics.
Facebook messenger API for customer service
You will need a third-party like Kait Technologies to connect to your Facebook messenger and manage the messages inflow through an API. This is essential because if a Facebook page sends too many messages in a short span of time, you can lose access to the inbox of the page.
Replying to comments via messenger
Customers leave messages on Facebook posts and these become difficult to track. Hence, to answer queries and questions, businesses can move these conversations to the Facebook messenger and respond through the API
24-hr messaging window
There is a 24-hr window within which the businesses can respond to the customers. This helps in a big way to prevent spamming the users. With the help of Kait technologies, you can easily enhance the customer service on your Facebook messenger API today.
