Send WhatsApp Promotional Messages At a Click Of a Button

Nov 03, 2022 5 min read

With billions using WhatsApp all over the world, it has become the new transactional platform. The businesses are unleashing their business potential through the way of WhatsApp promotional messages. From sending attractive new offers to discount vouchers and sales, the businesses can do all of this at just the click of a button.

But what are the key things you need to know before using WhatsApp promotional messages? Over the next few minutes, let’s delve deeper and understand what you need to know before using this platform for a wider clientele.

What are WhatsApp promotional messages?

As the word suggests, promotion means driving sales or promoting your business. This usually happens through discounts and sales vouchers. Traditionally, businesses did it via pamphlet distribution or placing huge hoardings about their sale. In modern times, the same is done via WhatsApp promotional messages. There is a wide variety of WhatsApp promotional messages. This includes:

• Promotion campaigns during festivals
• Promotion for the launch of a new product
• Promotional messages for order status/ confirmation
• Promotions that are cross platform

Advantages of sending WhatsApp promotional messages

With the businesses discovering the potential of social media, it has become easier to grab the audience base. However, you have to be consistent to get the users inclined towards your business.

• Whatsapp helps in reaching to a larger user base with minimal cost of investment
• It can help businesses in upscaling their return on investment
• Businesses can reach unlimited users at the click of a button. There is no need for individual messages to your entire contact list
• Whatsapp promotional messages are not limited by industry. It can be used by retail, education, tourism, hospitality, etc

Can your business send WhatsApp promotional messages?

In September 2021, WhatsApp introduced this new feature where businesses can send promotional messages to their users. But the real question is, should you be spamming your users? Flood their inbox? What would be the right way to use WhatsApp’s feature of promotional messages? Well, there are a few strategies that the businesses can use to get ahead of their competitors and use WhatsApp promotional messages in the right way.

Festive promotional messages

When it comes to festivals, most of the businesses are running their promotional campaigns. There are massive sales going on and the customers are encouraged to be a part of it. So instead of just being direct about the promotion, start with a festive greeting and make the offer personalized. Address them by their name and tell them that this offer has been customized exclusively for them.

Loyalty programs

Everyone loves to be rewarded. Even if it's a customer who purchases a commodity for less than $1. Once rewarded, these customers know how to stay loyal to the businesses. Hence, every once in a while, the businesses should thank their customers for being a part of their business and oblige them with a special discount voucher or maybe a freebie.

Launching new products

Most of the new products launched in the market don’t essentially work. The reason for this is pretty simple. No major research is undertaken before a new product is introduced in the market. Therefore, WhatsApp promotional messages in this case, work entirely in your favor. Since the platform has nearly a 60% click through rate, it essentially means that the messages will reach the customers.

Feedback messages

Once your customers have shopped for some of your products, it is the onus of a business organization to make sure to send out feedback messages for the clients. Tell them how you would love to make adjustments/ amendments if any are needed to your current services. You can always have a WhatsApp chat bot automated for this sole purpose. The conversation is taken forth directly by the chatbot and a promotional sale coupon or message at the end of the feedback message works wonders.

Promotional messages for interested users

Often it happens that a customer looks at a product, adds it to their cart and waits for the prices to lower before making the purchase. In this case, the businesses can send across a follow-up message to their customers asking to assist in their purchase if needed. These messages don’t have to sound promotional in the very least. They can be worded normally. Customers appreciate the businesses checking up on whether they have made the purchase or are in need of any additional help. Moreover, the chatbot can directly share the link of the cart with the customers on WhatsApp and the purchase process can be completed without any delay.

Order status and confirmation messages

Most of the online marketing places today have revamped in terms of conveying what’s happening with the orders of the customers. Right from the moment the order is placed to when the order is shipped and delivered, the customers can easily get all the updates on WhatsApp. They don’t have to go to the website and track their package. Moreover, along with the order confirmation, the businesses can attach a slight token of appreciation via a promotional coupon or a discount offer. This helps in keeping the clients interested in your business and its products.

Product updates

If there are any major product updates, WhatsApp promotional messages make sure that your clients are aware of the same. You can easily use a chatbot to send across a message to all the customers informing them about the update, how they can use it and whether or not it would cost them extra money. Customers like a straightforward conversation and the moment businesses become transparent with their customers, they become appreciative and are likely to keep using your services.

Cross selling on WhatsApp

Cross selling across platforms is not a new phenomenon. Businesses have been doing this for a very long time. For example, if you order tea, you can always ask the customers if they want some snacks to go with it? You can send promotional messages in this way, in fact. Offer them a discount to go with those snacks that the customers order. They are surely going to love it and look forward to more such messages. The chances of them opening and reading up a promotional message from your business will also increase after this. Cross selling is one of the most effective ways in boosting the sales for a business organization and amping up the revenue.

What do you need to send WhatsApp promotional messages?

Well, the first thing required for a business to be able to send WhatsApp promotional messages, is a WhatsApp Business API. Once you have a third-party to help you out with the process, you start with drafting the promotional messages. You go to the option ‘manage’ and then click on ‘template message’ followed by ‘new’. Boom! And you can start typing. Fill out your WhatsApp promotional message template and select the category as well. Once everything has been carefully filled out, you can send across this sample template for approval. Once the template gets approved, the promotional message can be broadcasted to all your contacts, easily.

In a nutshell, WhatsApp promotional messages have indeed been a game changer for the organizations. But what works in the longer run is the not-so-direct approach. You shouldn’t slam offers after offers in the face of customers. This negatively impacts the business. In fact, you can be creative and approach them in a totally different way and feel valued from time to time like shown in the examples above. Moreover, if you are unsure of how to make this work and what to write, never resist yourself from taking help.