Social Media marketing with Instagram Graph API

Nov 20, 2022 4 min read

Social media marketing has become all the rage for businesses online. With billions of active users on social media platforms, reaching the target audience has become easier. Especially, with the advent of the Instagram graph API, the marketing norms have drastically changed. The Instagram graph API has been built on Meta’s graph API. It uses a variety of social graphs in order to showcase information available on Instagram.

Check out using instagram DM for business to understand the importance of Instagram for businesses and details on its proper usage.

It consists of essentially nodes, Edges and Fields. Nodes can be understood as objects referring to users, comments and photos while edges refer to the connections established between these objects or nodes. Fields, on the other hand, comprises the properties on a particular object or Node that can be returned by the API through a request.

There are a host of new APIs that Instagram has to offer, these include:

1) Mentions API

You guessed it right. Every time you post or share a story, there is an option to mention others. It might be a person or a business. This feature allows businesses to be in the public eye and amp up their marketing.

2) Insights API

Be it a normal user or a business organization, this API helps in delving deeper into the analytics. You can check how many people have viewed a particular post and their demographics. You can check for the reach of your account and the number of new visitors everyday.

3) Content publishing API

Sitting in Kuwait, if you wish to make a post to target the U.S. audience, you can easily do so by scheduling the posts you make. In this way it gets published at the time elected by you without you having to manually do the same.

4) Comment moderation API

There are times when people are rude/ abusive/ demeaning on social media sites. No business would want to keep negative comments mentioning them. Therefore with the content moderation API, you can select and filter based on what you want to keep.

5) Business discovery API

With the help of this API, the businesses can pull out data from various other Instagram business accounts. You can track their activity, their number of followers, likes, etc. this helps in getting an advantage over your competitors.

Dream for social media marketers

Instagram is coming up with newer and improved APIs almost everyday. Be it IGTV for engagement with the users or video chat in direct messaging, the new graph API is turning out to be a dream come true for social media marketers. It is also a great opportunity for businesses trying to introduce this marketing strategy to maximize on the profits.

After all, the businesses can post a new story everyday to promote their businesses. Follow the trends, select the music, add the place and tag the brand to increase visibility among the customers.