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Use of artificial intelligence chatbots to Scale Modern Businesses

March 15, 2022 5 min read

Use of artificial intelligence chatbots to Scale Modern Businesses

Here is a report from Business Insider-

"By 2024, Insider Intelligence predicts that consumer retail spending via chatbots worldwide will reach $142 billion—up from just $2.8 billion in 2019."

It is true in today's world, which saw robots' creativity more than in the movie plots. Businesses, be it small-scale, Medium-sized, or large corporations, use artificial intelligence chatbots to streamline their customer support. So, does it make you wonder what benefits businesses get with AI chatbots? If yes, here is the brief about the AI chatbots with different communications APIs.

What are artificial intelligence chatbots?

You can think of it as a computer program that is specifically designed to stimulate the "never-ending" conversations with human users. AI chatbots are built with the help of a diverse tech stack, including the use of Natural Language Processing, Machine Learning, and Artificial Intelligence. So, these AI chatbots also collect data from the users with each conversation.

The artificial intelligence chatbots are your virtual assistants for your business. They will converse on behalf of your business even in the time slots where you are not operational. These chatbots get built to communicate through text messages on different platforms. It can either be on live chat, forums, or instant messaging platforms like Messenger and WhatsApp.

What makes artificial intelligence chatbots unique?

While you hire a human support executive for your business, there is this thing- they should be competent to answer customers' questions.

But, with artificial intelligence chatbots, you don't have to worry about that. Instead, chatbots grow "smarter" over time. How? It is because, with chatbots, you get the users' data. With data, you can know their preferences to use your product or services. This, in turn, is a blessing for you when your brand tries to remarket to them!

Over time, you may notice that there will be a grey line left to distinguish the conversations made by a human representative and a chatbot. What makes them more dependable is their ability to learn and respond quickly to any queries and feedback. You can deflect up to 80% of the customer's questions in a single go with chatbots.

Types of chatbots

Broadly, there are three types of chatbots:

Rule-based

The rule-based chatbots are the ones you generally try with the placed buttons. That means these have a pre-defined option for you, like a black box. Unfortunately, here you can do just limited actions, so the rule-based chatbots can do little to help your business grow.

Intellectually independent chatbot

These chatbots usually learn through Machine Learning. The users' inputs and requests are what works for them to respond. You can effectively train these bots to understand specific phrases as keywords or certain statements that trigger their replies. As they interact more, they teach themselves to learn one-on-one. So, these chatbots may also not help you much in your customer engagements.

AI-powered chatbots

This is the combination of intellectually independent chatbots and rule-based chatbots. They use ML, AI, NLP, and other programming techniques to understand and remember the users' context and preferences. These can understand many languages, so businesses should enhance customer engagements.

You can use Kait's artificial intelligence chatbots in Messenger or with WhatsApp. However, one thing remains in your favor- the data collection and improvement in the customer retention rates. In addition, you get an intelligence dashboard that you can use to learn and simplify your following activities' marketing strategies and campaigns.

Incredible Benefits of artificial intelligence chatbots

Incredible Benefits of artificial intelligence chatbots

Access and Facilitation of Seamless Customer Communication

Humans have an attention span like a goldfish! That means there is a shift in how people interact with brands. If you have a chatbot that gets integrated into your business's customer funnel, you can use it for training purposes while simplifying customer communication. With NLP (Natural Language Processing), chatbots can effectively analyze the queries, and ML (Machine Learning) helps them respond to it with the best answers.

Your business stays active 24/7

It's a fact- Chatbots help your business gain more significant customer satisfaction. Why? It is because, with AI chatbots, people get faster answers when they are available. There is no long queue to wait for the calls to be received.

Conclusion

Thus, it is time to save your money and time. There is no need to hire a complete human customer service panel in-house. The chatbots can share the responsibility for your business to stay up front to the customers. The above knowledge on the working of chatbots, with their types and benefits, will help you understand the need to get one for your business. Moreover, AI chatbots can also be integrated with communication APIs for better communication across all social media platforms.

Switch to technological growth, and scale profitability earlier. Starting today!