What is Instagram for business? Is it beneficial?

Apr 02, 2023 5 min read

Instagram Business Chat helps in instant messaging allowing businesses to connect to their customers through Instagram quickly. Hence apart from posting quality content, you should look for ways to potentially deliver an effective way to reach clients through Instagram.

Real meaning of Instagram for business

Instagram has lately launched a tool that aids in promoting goods or services. It is nothing but Instagram for Business. It provides a list of benefits and features:

• Business details: Through this feature, business houses get to add details about their working type, hours, contact details and other essential details that vary from one business to another.
• Creativity: A business can grow more with better content regarding videos and photos to explain more about your goods or service to the buyers. It also helps to develop your presence online.
• Business tools: It gives detailed analytics of posts and one’s account. It also provides detailed ads that serve the best way to reach customers.

Why is Instagram a trend? The simple explanation is its ability to render engaging, user-friendly and unique content that helps to develop visually attractive content. It is the only social media platform that completely focuses on visually attractive content, including only videos and photos and not on text-based updates. The stories become more engaging and interesting. It can depict anything- travelling experience, selfies with friends, life events or hobbies. You get the opportunity here to express yourself most outstandingly.

Another reason to count here is its simple user interface. Even tech noobs can post impressive content and can connect easily. You can easily connect people with the same interest or preferences, making it the right tool for any business.

Types of Instagram accounts

Users can choose from the following types of Instagram accounts: personal, creator, and business.

• Personal accounts are for people who want to connect with friends and establish themselves as having an individual identity. Such accounts like to interact with new people and use their profiles as a way to connect with others in a better manner.
• Business accounts are for organizations or individuals (who run a market shop) that want to advertise their goods and services.
• Influencers, celebrities, and content creators who wish to promote their work use creator accounts. They upload trending content; they entertain, educate, or excite people with their content.

What are the perks of using Instagram for a business account?

Instagram for business provides various features not present on personal Instagram accounts.

• Instagram Shop: Businesses can tag products in their posts, making buying directly from their profiles easy.
• Instagram Insights: Delivers in-depth metrics on post or account performance; it includes information on reach, visibility, engagement rate, demographics, and impressions.
• Instagram ads are a great way to expand your audience, advertise your goods or services with pictures, and get more leads, followers, and opportunities to collaborate with people with tremendous profiles.
• Instagram Live: This feature allows users to go live and interact with their followers in real-time.
• Contact button: this feature enables businesses to add contact information, making it easier for customers to contact them.

Instagram for Business offers companies a variety of effective solutions to engage with their target audience, increase their visibility, and expand their business on social media platforms.

Follow these top tips while using Instagram for business:

• Eye- catchy content: Having content that leaves your followers in surprise can be beneficial. It will significantly help if you have a visual brand identity with a similar color scheme or font style throughout your postings.
• Using the new features of Instagram Stories, Reels, IGTV, and live videos: These tools are usable to keep your followers interested and engaged. Reels are already in trend, and as per the current statistics, almost every Instagram user spends 5-6 minutes browsing them, bringing engagement to your account.
• Interacting with current and potential viewers: It is a good idea to build a close connection with your followers by replying to their comments and messages and hosting Instagram competitions and giveaways. Hosting competitions or giveaways excite your followers and keeps your engagement rate at a high level. Try to repost the content your followers make for you; this shows that you care about them and are thankful to them.
• Post frequently: Publishing content often will keep your fans engaged and improve your visibility or reach on the platform. To determine which is the best time to post, what content to post, and which content was the most liked, use Instagram insights.
• Use hashtags: You can use hashtags or tag people or big brands to increase your reach and attract new followers interested in your brand. Use trending and famous hashtags.
• Collaborate: work with influencers or big brands in your field. It allows you to increase your visibility and make your content reach audiences that might not have seen it otherwise. Collaboration involves equally beneficial partnerships where you either get paid or get some other benefits, such as discount coupons, contracts, sponsorship deals, etc.
• Track your performance: Use Instagram's analytics tools to increase your success and focus on areas that require improvement.

Instagram Business Chat: What is it?

Instagram Business Chat is a messaging tool organizations use to communicate with their followers and customers. With techniques like quick replies, automation, and access to Instagram inbox messaging metrics, Instagram Business Chat is created especially for companies.

How to make the maximum out of Instagram Business Chat

• Set up automated responses to reply to messages right away. Consumers should know that you value their time.
• Be specific in your responses to demonstrate to clients that you are concerned about their needs.
• To reduce time and make answering inquiries simpler, use chatbot flows.
• Use Instagram Business Suite analytics to track your performance and focus on areas that need work.

Instructions for setting up Instagram Business Chat

How to utilise an external website as an Instagram messaging app

Several businesses use third-party systems (like Kait Technologies) as their Instagram messaging app, even though they may readily respond to clients via the Instagram inbox. You can use the tools on these platforms for the following tasks in addition to controlling Instagram direct messages:

Automatic responses for Instagram businesses

Businesses can easily save a lot of time and work by using automated responses. Those who interact are very interested in your goods and services. You risk losing these potential clients if you disregard these comments or take too long to respond. You could miss out on opportunities to thank users for their support. So, respond frequently, answer queries, or provide detailed information about a good or service by setting up auto-responses for comments or your IG inbox. It increases customer happiness and helps maintain a business's professional image.

Use a chatbot for your Instagram campaign.

A chatbot for Instagram campaigns can be effective because it guarantees that your business interacts, responds to inquiries, and offers tailored recommendations based on your customers' preferences. Integrate the Instagram chatbot with your marketing campaigns; this will attract consumers who interact with your advertising campaigns and have a chat directly with them.

Messaging analytics for Instagram Business Chat

Messaging analytics can help businesses understand how customers interact with their chatbot. Organizations can use this information to identify areas that require improvement, track the success of their campaigns, and smooth out their messaging strategy.

In-chat payment link for IG Shop

Using an in-chat payment link for your Instagram shop can speed checkout and increase customer satisfaction. Consumers can pay directly through Instagram Shops without going to another website or app, ask questions on Instagram Business Chat, or add items to their basket. It decreases the tension, frustration, and friction in the sales process and increases organizational profits.

Instagram Business Chat labelling

Labelling Instagram Business Chat can assist companies in better managing their client connections. Companies can use labels to group clients according to their preferences, interests, or buying patterns. People aged 40 to 65 who generally ask for the price but never really buy anything can be grouped as information seekers, or you can use whatever term you feel is more appropriate. Companies may better focus their marketing campaigns and offer more individualized support. This kind of CRM strategy can support companies in increasing customer service, adding value, and building long-term relationships with their clients.

Instagram Business Live Chat for Lead Generation ( Live Chat)

Instagram Business Chat is one of the most effective tools for organizations. Businesses can have a live chat on Instagram on their websites since it offers a more direct way to engage with clients. Customers who prefer using Instagram for communication can now contact you through your Instagram business live chat, where you can respond to their queries, offer assistance, and create leads.

You can choose to handle discussions from your Instagram Business Chat in the inbox of the Meta Business Suite if your company is just getting started and you don't have the budget to invest in third-party products. You can quickly respond to clients on Facebook and Instagram in the same inbox by setting up rapid replies.

Follow these steps on how to use Meta Business Suite Inbox for your account:

• Link your Instagram account to the mailbox in Meta Business Suite: You can connect your Instagram account by logging into Meta Business Suite. All your Instagram messages will be retrieved once connected to Meta Business Suite.
• Automate responses: develop fast answers to frequently asked inquiries to ensure clients respond promptly after office hours.
• It helps keep your chatbox organized by sorting your messages into distinct categories, such as "Spam" or "Done," to ensure you can adequately answer communications.
• Examine your messaging and post-performance using response time, message volume, and engagement metrics. Use these metrics wisely and make the most of them to improve your messaging approach.